Selling to a new customer is much harder and more expensive than selling to an existing one. However, many dealers tend to focus their efforts on generating new customers.
Category: Strategies
What happens when a customer’s warranty is about to expire? In many cases, customers take their vehicles to independent workshops, or maybe to another dealership. The reasons may be many: cost, proximity, or ease of booking an appointment… but there’s one reason that remains hidden.
When the dealership is doing well, controls and audits sometimes become lax. Sooner or later this brings about consequences. Undetected money leaks, fraud and theft, as well as missed opportunities are just some of the issues that can affect the daily operations of automobile, machinery, motorcycle, or truck dealerships.
This series of articles addresses common situations that can cause a dealership to lose money (money leaks, fraud situations, and untapped sales opportunities), and the strategies you can implement to address them. In this article we will analyze some of the most common situations through which a dealership can lose money in the Service Department. […]