The “lifetime value” of a customer, in other words the present value of all future cash flows attributed to the customer relationship, is approximately seven times the price of the vehicle they purchase.
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The Importance of Analyzing the Cost of Each Sale
Not all vehicle sales are profitable, so it is important that dealers analyze the cost of each and every transaction. Many dealers fail to do this, usually because their business management systems don’t provide this information in a clear and useful manner.
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What are the Key Reports for Dealer Managers? (Part 3: Sales)
What does a Sales Manager need in order to boost the department’s performance and profitability? They need tools and reports that allow them to:
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Strategies for Selling Pre-owned Vehicles
In times of low sales of new units, a recurring problem that in dealerships becomes important: How to encourage the sale of used units?