Over 80% of customers choose an independent workshop after their car’s warranty expires. This is how we started the first part of our article. Today, instead, we´ll ask you this question: have you put into practice any of the tips in Part 1 to revert this situation?
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Why We Lose Customers
Adopting strategies to recover lost customers is always a good idea, but creating strategies to never lose them in the first place is even better. Many times we tend to focus on resolving problems instead of doing the more intelligent and longer lasting job of prevention.
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Marketing as a Sales Strategy: Moving Towards Customers
Even when the industry goes through a slump in sales, dealers know that there are always customers. But the question is… how to attract them? The right marketing strategy can help the dealership obtain new prospects and customers.
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6 Ideas for Increasing Customer Retention and Sales
The “lifetime value” of a customer, in other words the present value of all future cash flows attributed to the customer relationship, is approximately seven times the price of the vehicle they purchase.
