David Sartor e Hijos SA, is an official John Deere dealership founded in 1945, which, throughout its history, has grown and professionalized to become a benchmark in the northern region of Argentina. Today it has two additional stores in Chaco and Santiago del Estero, and since 2005 they have been using Autologica Sky DMS as their dealer management system.
Autologica Business Intelligence is the data analysis tool of Autologica Sky DMS that helps dealers make intelligent decisions, detect sales opportunities, streamline processes, and measure what is most important in each department, with just a few clicks. We spoke with their Sales Manager, Martin Fenske, to learn more about how Autologica BI contributes to data-based management.
“Autologica BI is a very useful tool, ultra-fast and so versatile that it adjusts to each of our needs. We can have the information instantly, for example, when we want to know billing for the last three months, we just have to open the BI application and I’ll see it. What’s more, I have web access to Autologica BI saved as a favorite so that when I open my browser every morning, I can see the information in real time”.Martin Fenske, Sales Manager | David Sartor e Hijos
Analyze data to sell more, and also to save thousands of dollars in hours
A constant issue at each dealership that uses Autologica BI is the number of hours saved per month. If we convert those hours saved to money, we’re talking about thousands of dollars every month.
“Regarding time savings, in the Service Department we save up to 2 workdays every month that we used to spend on creating spreadsheets. In Sales, I have not yet measured it because the volume of operations is lower, but not having to waste time to get the information is essential for me”.Martin Fenske, Sales Manager | David Sartor e Hijos
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Autologica BI in the daily routine
“Every Monday, I use Autologica BI with the machinery sales team and we analyze the information on a monthly, quarterly and annual basis. The indicators that we look at the most are total billing amounts by point of sale, units sold and billed by salesperson, and comparisons with the previous year. Then, we analyze by new and used models”.Martin Fenske, Sales Manager | David Sartor e Hijos
“Now we can also instantly see the ABC classification of customers by billing and other variables, and it is spectacular. We are also working on the accounting part of the tool with the aim of knowing our gross margin, something very important that will make a big difference”.Martin Fenske, Sales Manager | David Sartor e Hijos
Like with any tool, with daily use dealers can discover its true potential. To promote the adoption of BI, Autologica has a specialized team in charge of training, accompanying, and collaborating with each customer that uses the tool.
“The Autologica team made life very easy and enjoyable for us because we explained to them what information we wanted to see on the dashboards and they brought it to reality. The follow-up and support that they provide us is spectacular and it is really a pleasure to work with them, because they are concerned that we get the most out of the tool so we can have precise information to make decisions. The truth is that this is a tool that I highly recommend”.Martin Fenske | Sales Manager | David Sartor e Hijos