In a market that becomes more competitive every day, one of the biggest challenges a dealer faces is collecting useful information from existing customers and prospects, and then using that data to increase sales.

A good CRM software provides features which help the dealer retain customers and increase sales. Most of these features are based on the interaction with current and potential customers, and can be automated. The key is to know the potential of the CRM tool we use.

The successful implementation of a CRM should display the dealer’s sales process accurately.

There is a premise that we always mention in our articles: everything that can be measured can be controlled. There is no successful decision in the dealership (or in any field) that is not based on an analysis of the current situation.